【www.shanpow.com--英文简历】
【一】:销售英文缩写
R&D:research and develolment,研发。
PEST分析模型:法律力量、经济力量、社会文化力量、技术力量。 EDS:electronic data systems,电子数据系统。
BBS:电子公告栏。
SCM:supply chain management,供应链管理。
CRM:customer relations management,客户关系管理。
5S:seiri(整理)、seiton(整顿)、seiso(清扫)、seiketsu(清洁)、shitsuke(素养)
SIS:strategic imformation system,战略信息系统
Benchmarking:标杆管理,标杆战略,基准化管理,参照管理。 R&D:research and develolment,研发。
SWOT分析法:strength(优势)、weakness(劣势)、opportunity(机会)、threats(威胁)。
CKO:chief knowledge officer,首席知识官。
CIS:corporate identity system,企业形象识别系统。
MI:mind identity,理念识别。
BI:behaviour identity,行为识别。 VI:visual identity,视觉识别。 以上三个为CIS的子系统。
4Ps:product(产品)、price(价格)、place(地点)promotion(促销手段),以生产为中心的营销四要素。
6Ps:除4Ps外,还有political power(政治力量)、public relations(公共关系)。 10Ps:probing(市场调研)、partitioning(分割)、prioritizing(优先,即目标选定 targeting)、 positioning(定位)、products(产品)、price(制定价格)、place(确定营销渠道)、
politicals power(利用政治权力)、public relations(推销公共关系)、promotion(开展市场促销活动)。
3C:customers(顾客)、competitors(竞争者)、company(企业),自身资源整合能力的三个变量,战略3C。
4Cs:customer(顾客)、cost(顾客的费用)、convenience(顾客购买的方便性)、communicaion(顾客与企业的沟通),以顾客为中心的营销四要素。
4Rs:ralevant(关联)、reaction(反应)、relations(联系)、return(回报)
合作竞争下的营销四要素。
STP可简单概括为市场定位及细分 它包括三要素:
市场细分(market segmentation) 目标市场
(market targeting) 市场定位(market positioning) Stick / 贴纸
PM Product Manager 产品经理,泛指产品专员
P-T Part-time 临时工
CEO(Chief executive officer)首席执行官 类似总经理、总裁,是企业的法人
COO(Chief operating officer)首席运营官 类似常务总经理 CFO(Chief financial officer)首席财务官 类似财务总经理
CTO(Chief technology officer)首席技术官 类似总工程师
CIO(Chief information officer)首席信息官 主管企业信息的收集和发布
公司部门:
总公司 Head Office
分公司 Branch Office
营业部 Business Office
人事部 Personnel Department
人力资源部 Human Resources Department
总务部 General Affairs Department
财务部 General Accounting Department
销售部 Sales Department
广告部 Advertising Department
企划部 Planning Department
研发部 Research and Development Department(R&D)
秘书室 Secretarial Pool
销售相关名词:
KA:Key Accounts(原:主要客户)大卖场,大型连锁 DM:Deliver Message Direct Mail 宣传单张
POP:Point of the purchase (原:据点上的购买)店头广告
PDCA:Plan,Do,Check,Action 计划、实施、检核、措施为管理循环的简称
MINI:Mininum 小
USP:Unique Special Point 独特点
FAB:Feature,Advantage,Benefit 产品特性,利益,功效推销法 POD:Product Of Difference 产品的卖点
SP:Sales Promotion 促销
AD:Advertisement 广告
NP:News Paper 报纸杂志
PR:Public Relation 公共关系
3A:Avalible,Able,Adsire 买得到,买得起,乐得买
A&U:Attitude and Usage 消费态度和行为(市场调查) TG:端架
SKU:单品
CPM: 每一百万个使用者会有几次抱怨(Complaint per Million) CRM: 客户关系管理(Customer Relationship Management) JIT: 即时管理(Just In Time)
KM:知识管理 (Knowledge Management)
LTC: 最小总成本法(Least Total Cost)
LUC: 最小单位成本 (Least Unit Cost)
SO: 订单(Sales Order)
专业名词及概念:
利用率(Rating Points):RP(指某一特定媒体所具有的目标利用者的规模,RP=利用者数/ 该媒体可能利用者人数×100%)
千人成本(Cost Per Thousand Impressions):CPM(CPM=成本/总利用人数)www.shanpow.com_销售英文。
到达率(Reach Points)
平均到达次数(Frequency)
有效到达次数(Effective Frequency)
有效到达率(Effective Reach)
媒体4P:媒体计划(Plan)、媒体专业(Profession)、媒体销售人员(Person)、媒体威力(Power)
投资回报率:简写:ROI ,Return On Investment。
净资产收益率:简写:ROE,Rate of Return on Common Stockholders’ Equity。
【二】:非常有用的英文销售术语
非常有用的英文销售术语
(KA、TG、MT、CR-TT、OTCR、SKU、DC、DSD、OEM、POP、4P、4C、SWOT、FAB、USP„„究竟是什么意思?
许多朋友,碰到上述英文销售术语时,往往一头雾水,不知是啥意思。现将最常见的150余条英文销售术语整理如下:
DA(Distribution & Assortment)分销
Location:位置
Display:陈列
Pricing:价格
Inventory:库存
Merchandising:助销
Promotion:促销
KA(Key Account):重点客户
GKA(Global Key Account):全球性重点客户
NKA(National Key Account):全国性重点客户
LKA(Local Key Account):地方性重点客户
RKA(Retail Key Account ):零售重点客户
SM(ShoppingMall):大型购物消费中心简称销品茂
HYM(Hypermarket):巨型超级市场,简称大卖场
SPM(Supermarket):超级市场,简称超市
S-SPM(Small-Supermarket):小型超市
M-SPM(Middle-Supermarket):中型超市
L-SPM(Large-Supermarket):大型超市
C&C(Cash & Carry):仓储式会员店
CVS(Convenience Store):便利店
GS(Gas Station):加油站便利店
DS(Discount Store):折扣店
MT(Modern Trade ):现代渠道
TT(Tradiditional Trade):传统渠道
OT(Organized Trade):现代特殊渠道
OP(On Premise ):餐饮渠道
HBR(Hotel,Bar,Restaurant):旅馆、酒吧、餐馆等封闭性通路 WHS(Wholesaler):批发商
2nd tier Ws:二级批发商
DT(Distributor):经销商,分销商
2ndDT:二级分销商
DIST(Distributor System):专营分销商
MW(Managed Wholesalers):管制批发商
PW(Passive Wholesalers):传统批发商
DSD(Direct Store Delivery):店铺直接配送
CSTD(Company Sells Third Party Delivers):我销他送 DC(Distribution Center):配送中心
TPL(Third Party Logistics):第三方物流
CRP(Contiuous Replenishment):持续补货
CAO(Computer Assisted Ordering):计算机辅助订货 PUR(Purchase):进货
OOS(Out of Stock):缺货
Inventory day:库存天数
SKU(Stock Keeping Uint):最小库存计量单位
UPC:通用产品编码
Bar Code:条形码
Slim(Slim):纤细,苗条(包装)
TC:铁罐包装
AC:铝罐包装
TP(TETRA PAK):利乐无菌包装(俗称纸包装)
PET:宝特瓶(俗称胶瓶)
POSM(Point of Sale Materials):陈列品www.shanpow.com_销售英文。
GE(Gondola End):端架
MIT(Marketing Inpact Team):卖场整合性陈列;堆箱 TG(Type Genus ):堆头
Island Display:堆头式陈列
Floor Display:落地割箱陈列
Pallet Display:卡板陈列
Strip Display:挂条陈列
Sidekick Display:侧挂陈列
Checkout Display:收银台陈列
Cooler Display:冰柜陈列
Secondary Display:二次陈列
Cross Display:交叉陈列www.shanpow.com_销售英文。
PG(Promotion Girl):促销员
P-T(Part-timer):临时工,特指临促
POP(Point Of Purchase):门店广告
Price discount:特价
On-Pack:绑赠
Sampling:试吃
Road Show:路演,大型户外促销活动
DM(Direct Mail ):商场快讯商品广告;邮报
PR(Public Relation):公共关系
NP(News Paper):报纸杂志
AD(Advertisement):广告
GRP(Gross Rating Point):毛评点;总收视点(媒介用语) Loyalty:忠诚度
Penetration:渗透率
Value Share:市场份额
AVE(Average):平均数
WTD(Weighted):加权
NUM(Numeric):数值
【三】:销售面试英文自我介绍范文3篇
面试销售岗位时怎么用英文做一个自我介绍,下文是小编为大家整理的销售面试的英文自我介绍范文,仅供参考。
销售面试英文自我介绍范文一:
Hello, myname is ****, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september.
now i will introduce my
besides, i have attend several ***hold in ****, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic ****industry. compared to developed countries such as us,
unfortunately, although we have made extraordinary progress since ***,our ****industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full
confidence in a bright future if only our economycan keep the growth pace still. i guess you maybe interested in the reason itch to law, and what is myplan during graduate study life, i would like to tell you that *** is one of mylifelong goal,i like mymajor ****and i wont give up,if i can pursue mymaster degree here i will combine law with myformer education.
I am able to work under great pressure. Thanks for the chance.
销售面试英文自我介绍范文二:
Good morning,sir.
It is really my great honor to take this interview.Thank you for giving the chance to me.
My name is Li Huang,come from Hunan province.
I am 24 years old ,I like listening music,singing and running in my free time,especially when I am singing,I feel enjoy and relaxed.
I am graduated from Hunan Engineering Polytechic University.My Major is Business English,I just passed CET 4 and CET 6 during university.
I came to Shenzhen after graduation, and worked for small company as a Product development specialist for ebay.After that,I changed to work in ------ Trade Company and manage one ebay Store by myself for about 3 years.I learned many interpersonal and technical skills from the working experience.
So it is the time to seek a bigger and more Challenging Platform,gain more opportunities to show my value and learn more.That is the reason why I choose your company.
I think I'm a good team player,I am honest,positive and hardworking.So I also sincerely hope your company can choose me.I will try my best and not let you down!
销售面试英文自我介绍范文三:
Hi, my name’s Harry, H-a-r-r-y, Harry. It’s such a pleasure for me to introduce myself to you.
I’ll soon graduate from Guangzhou University with a bachelor’s degree in Economics. As a student, my major is International Economics and Trade, I like it a lot, and I’ve got a pretty good academic performance. My English grade ranks NO.2 in the class of 55 students, and my classmates would always like me to give English speeches in class.
For the professional courses I learnt, some impressed me most, like the ones “Marketing” and “International Business Negotiation”, both teachers gave me high compliments in front of class which then encouraged me a lot and I appreciated it by putting more efforts into studying.
Well, for one thing I’m most proud of, is my English performance. I got 100 full marks once in “The University English 4”, and got As in oral tests. Plus that I’m tall and white, many people may say that I’m a foreigner. Well, I was an English DJ in a broadcast station back to high school, and I also worked as an English translator in the Canton Fair once. So here I would like to say that my English ability is fully competent to the position applied.
Besides having a good academic performance, I was actively involved in student activities. First, I was in charge of Class Athletics member of committee. Then I joined the Debate Team, and meanwhile I also joined the New Oriental English Club in our school. For my outgoing personality, I served as Communication Department director in both departments and dedicated my hard work to both teams. During my tenure, I learnt co-working and enjoyed lots of fun there.
Outside the campus I did some practice jobs. I had a two month internship in Shenzhen Glory Trading Cooperation a month ago. I worked as
a sales assistant, I did the inventory check, helped my comates to make the auditing reports, and in spare time I also made phone calls to cell our products. My boss was pleased with my performance and he asked me to recommend my classmates to join our team.
Another internship was in China Unicom Cooperation, Guangzhou Branch. Our job was to promote mobile phone cards to freshmen in South China Normal University. It came out that the activation rate of the released new cards surpassed 90%, and because of that our team was rewarded 1000 yuan by our company.
Lastly, let me tell you a bit of my interests. I recently play table tennis a lot, because I like the feeling that “one strike in a hole”. And I also like swimming, singing karaoke, watching U.S. TV shows and friends gathering. I keep the habit of learning English by reading and practicing, and I enjoy reading foreign books, especially books on Psychology. For example, “The Road Less Travelled”, it tells us to face the problems straightly and solve them at the first place they appear.
I have to say that your company is my ideal company. What’s more, I have great interests in joining your sales department; it’s so like a dream job to me. I am sure that I have the potential to become a great foreign trade salesman in our company. I wish I could soon join your team.
That’s all, thanks for your listening!
【四】:市场营销专业英文自我介绍
My name is xxx, masters graduate. Worked for three years before the marketing and management, two-year teacher; I always believe that "gold, no matter where will sparkle." In the three years of marketing, I market planning and development, marketing, administration, personnel training and so forth have been a profound exercise, accumulated a lot of valuable experience in a lifetime.I always believe that "gold, no matter where will sparkle." I could on its own intelligence and hard work in the field of non-professional to obtain gratifying results, in their own areas of expertise naturally not far behind, "perfect" the goal of my life chasing. Six months and two years of teaching assistant experience in training me confident calm, graceful temperament; as undergraduate research design experiment of the counselors, participation in aquatic Key Laboratory of pilot projects, such as tutoring not only the exercise of my independent research and development capabilities, and further reinforces my knowledge, experimental skills. As always uphold the "Learning" criteria, so I pay attention to social development and security grip pulse, based on reality, and strive to cultivate themselves into the market economic system needs both education and scientific research, market development and management generalists.
【五】:销售经理英文求职信范文3篇
求职就是90%的实力加10%的运气。关于销售经理的求职英文范文有哪些呢?下面是小编为你整理的销售经理英文求职信范文,希望你喜欢。
销售经理英文求职信范文篇1
April 13, 2000
P.O. Box 36
BIIT University
Beijing, China 100000
Dear Sir/Madam:
Please consider me for your Sales Management Program. My background is one of selling ideas, concepts and programs, and of motivating myself and others to realize our potential.
Attitudes predict behavior - or so goes the saying in sales. If this holds true, I am sure to be as successful in sales management as I am in my college endeavors. My unceasing optimism, self-determination and ability to set goals have allowed me to achieve academic and personal objectives.
Because of my "can do" attitude, sales will provide the challenge and opportunity to continue my successful history of setting and achieving goals. Please allow me the opportunity to elaborate on how my background predicts sales success. I guarantee you'll be providing your corporation with an outstanding sales management. Thank you for your attention.
Sincerely,
Deng Yun
销售经理英文求职信范文篇2
Dear sir,
I am seeking a position as a sales manager, which was advertised in the internet. the position seems to fit very well with my education, experience and career intereste.
Electronic business in computer studies, july,2011, shandong foreign trade vocational college. my studies have included courses in electronic business, java servlet pages , ps/' target='_blank'>photoshopcs2 , sales marketing and internet marketing. I am highly organized with demonstrared leadership skil in coordinating and motivating workers and in my recent internship at caijing electronic imp./exp. corporation in jiangsu.
My background and goals seem to match your requirements well. some time ginen,i should have it much better. i am attaching my resume and some writing samples so you may appreciate what i am already able to do, and how much more i should learn to become a full-fledged communications professional. i would greatly appreciate the opportunity to meet with you to discuss how my possible internship with uniglobal could benefit both your company and myself .
销售经理英文求职信范文篇3
Dear Ms. Mac Queen:
Are you looking for a salesperson for the information processing industry? Maybe I can help you.
I am the corporate representative for twenty major customers at IBM Corporation. Based on this experience I can:
- Meet large global customers' total information systems requirements
- Negotiate worldwide volume purchase agreements
- Sell in international markets
- Res